Ad Tech (HELIOS IQ)

ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
Helios IQ offers the list of features as shown below:
1. Graphic representation of an agency’s media plan
Campaign calendar at a glance – quick overview of the booked time ranges.
2. Quick Campaign Push
Campaign updates go live in under three minutes.
3. Efficient Campaign Management
Campaign Wizard and Entity Tree for easy booking of advertising campaigns. Unlimited banner formats. Inventory estimation under consideration of targeting criteria. Campaign control and optimization on CPM, CPC and effective CPM basis possible. Campaign history logs.
4. Live Test
Banner preview directly on the ad placement! From a simple GIF banner to complex Rich Media and Online Video Ads – Helios IQ lets you see them in a live environment, in the browser of your choice!
5. Live Monitoring
Impressions, Views, Clicks and Click rate are reported live (in real time) – for campaigns and web sites.
6. Interactive Reporting
Highest flexibility in reporting for individual presentation of the data. Standard reports (web sites, campaigns, network, user), Inventory/Forecasting reports, Report subscriptions - even for every hour. Compatible with Excel, CSV and XML.
7. Post click tracking for Transactions
detailed reporting to comprehend if users that had clicked on a banner beforehand made a transaction on the website of the target URL (i.e. order an article in the shop or sign up for a newsletter).
8. User Tracking
With the user tracking function, you can retrace on which pages within the Internet presence the users are navigating.
9. Advanced Targeting
Many specific targeting criteria to send online advertising efficiently, quickly and precisely to the user - including local targeting up to city level.
10. Rich Media formats and Booking
Wizard with predefined media formats. Easy upload and multi link feature. Complicated ad formats (Layer, Flash, etc.) are automatically adjusted to the ad server. Disk space to save creative’s in the ad server for further usage – and much more.
11. Maximal Performance and Security
Extremely high security standards and uptime in banner delivery by the ADTECH ad serving data centers.

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Helios IQ has three major tabs
Master Data
Monitoring
Administration
and one intelligent tab
i-Center

Master Data: - This is the main tab of Helios IQ. Here we are doing all trafficking and targeting. Here we can create advertiser, campaign, website with their placement. Helios IQ is managed via the master data area. All data that does not belong to the so-called transaction data and that is necessary for the management of the daily work process is managed in the master data.

Monitoring: - This section provides all reporting and subscriptions of reports. Helios offers a list of predefined multiple reports format template. There is no any option of customizing the reports. The best feature of this system is live monitoring. It provides real time reports.

Administration: - It holds all information about user account and important settings for your network.

i-Center: - The i-Center is the navigation tool in Helios IQ, which allows you to navigate fast and targeted through Helios IQ. It may be hidden at any time. In certain procedures, the i-Center is hidden automatically.
Helios IQ makes a distinction between Standard Campaigns and Master Campaigns. A Standard Campaign is a single self-contained campaign. It often happens, however, that a customer order has to be classified in several sub campaigns. In this case, you can group the sub campaigns (= Flights) under a Master Campaign.