Comparison between DFA and AD Tech

1. AD Tech is the product of Platform-A, AOL's advertising business, is the industry's largest digital advertising platform.

2. DFA is the product of DoubleClick, a company that develops and provides Internet ad serving services. But In March 2008, Google acquired DoubleClick.

3. DFA have better navigation system as compare to Ad Tech. Due to poor navigation system, it is not easy to work on.

4. One special feature in AD Tech is i-Center. It gives a bit help to navigate the system.

5. AD Tech does not provide the better functionality such as you cannot more than a single ad placement in a single click tag.

6. Poor report variable alignment in AD Tech.

7. AD Tech have better report template. They show nice graphs and charts for every requested report table.

8. DFA don’t have live monitoring. You have to wait at least 12 to 15 hours to get updated report.

9. DFA offers bulk upload functionality of creative’s. Whereas AD Tech does not support such kind of feature.

10. DFA supports multiple links in a single ad.

11. There is no definition of Master Campaign and flights in DFA.

12. In Helios IQ, ADTECH supports the postclick tracking for transactions and for user tracking. For postclick tracking Helios generates Beacon Tags, where as for activity DFA uses Spotlight Tags.

13. The most important point of this comparison is Helios IQ is cheaper than DFA. But DFA report is more accurate and precise as compare to Helios IQ. For better result and ROI, we should go with DFA.